Ahead of International Women’s Day, Manchester City have partnered with PUMA to launch a pre-match kit range that celebrates women in football in Manchester.
Emmeline Pankurst, a dominant force in the pivotal Suffragette movement, has influenced Manchester City’s latest kit- one that resembles female equality, as well as her Manchester roots.
Alongside Manchester City’s ‘Same City Same Passion’ campaign, the men’s side wore this iconic attire in yesterday’s warm-up against Newcastle United at the Etihad Stadium. Similarly, the women’s team will proudly put on this kit before today’s game at the Academy Stadium against Tottenham Hotspur.
“It’s not men’s football. It’s not women’s football. It’s just football.”
Man City's Instagram account reinforces their latest message, as both first teams share this media platform, which highlights the togetherness and equality the club is trying to promote.
The aim behind this campaign is to encourage more participation for younger girls, so one day they can become the next Steph Houghton, Chloe Kelly or Khadija Shaw.
Female participants from City in the Community’s City Girls programmes will have a little taster into the excitement as a professional footballer, as many have been selected to be mascots for both Manchester City fixtures this weekend.
The colour scheme has been picked carefully, with the green, white and purple reflecting the Suffragettes colours from the past. These shirts will be auctioned off through City in the Community digital channels over the next few weeks for the Club’s charity and the Pankhurst trust.
Many representatives from the men’s and women’s sides feature alongside City Girls participants in a powerful launch video. City Skipper Steph Houghton joined some of the girls to educate themselves on Emmeline Pankhurst’s story.
With resemblance to Arsenal’s many iconic kits this season, Manchester City are looking to create change in the game, one campaign and shirt at a time.
What club will create the next inspirational kit?